Learn about DMARC, SPF, and DKIM
Welcome to DMARCPal's Learn blog. Check our posts to discover and learn more about DMARC, SPF, DKIM, and how to get the most value of your DMARCPal subscription.
Publishing DMARC is an important milestone, but it is not the finish line for deliverability.
After SPF, DKIM, and DMARC are in place, mailbox providers still make inbox and spam decisions based on sender reputation, user complaints, list quality, traffic consistency, and overall message quality.
...
If bulk email compliance work is already underway, one-click unsubscribe is usually where teams discover that a footer link is not the same thing as a provider-recognized unsubscribe flow.
That distinction matters now.
Google's Email sender guidelines require bulk senders to support one-click...
